Cost of Billboard Advertising in Nigeria (2022)

Billboard advertising is a good option for nongovernmental, individuals, and organizations to publicize their business to people at large. The cost of billboard advertising is high but it’s definitely worth it. The importance of this advertising medium cannot be over-emphasized. This means of the advert has proven to be a sure means of public advertising. Are you looking forward to placing an advert on a billboard, then this post will give you a detailed explanation of how much it will cost. 

There is a need to be aware of the various type of billboards that’ll best suit your publicity needs. The reason is that there is a standard size of a billboard in Nigeria that’ll draw attention regardless of the position it is placed. Prices like 12 by 24 feet and 14 by 48 feet are commonly used to draw attention when placed at strategic points in the country. 

An Overview of Billboard Advertising in Nigeria

Billboard advertising is regulated by the relevant government authority in the country. The body responsible for vetting the vert advert be it on billboards or TV is the Advertising Practitioners Council of Nigeria (APCON). APCON is a body charged with the responsibility of guiding commercials in Nigeria. 

If there should be billboard advertising, the sponsor can decide to buy an advertising place from the office or erect a new billboard. In the case of independent billboard advert space possession, review fees should be paid to the advertising practitioners council of Nigeria followed by charges for the advert space. 

Factors influencing Cost of Billboard Advertising in Nigeria

The following entails the important factors you should put into consideration before placing a billboard advert anywhere in Nigeria. 

  • Length of Advert: The duration of how long the advert will last is dictated by how much the advertiser can offer. An advert that is spam for a year will cost vintrast with a half year advert. You should take note of these issues because they make up the cost of billboard advertising in Nigeria. 
  • Rent or Lease: it is important you consider the cost of renting the advertising space for the billboard advert placement. The cost of leasing advert space in Nigeria varies from one place to another. You shouldn’t expect the cost of leasing an advert space in Enugu to be the same as leasing an advert space in Lagos. 
  • Advertisement Vetting Fees: This is the fees paid to the Advertising Practitioners Council of Nigeria (APCON). The APCON body is responsible for managing advertising charges or reviewing charges for each advert. The fees they charge is mostly dependent on the type of advert and the location in which the advert will be placed.
  • Printing or shooting cost: The cost of printing also contribute to the cost of billboard advertising in Nigeria. In the case of a static billboard, the cost is far lesser compared to an electronic or computerized billboard. In Nigeria, static billboards are widely utilized. The cost of static billboard is determined by the size; the bigger the size, the more costly the expense of printing. 

The Cost of Billboard Advertising in Nigeria

On average, it’ll cost you between N500,000 to N300,000 to place an outdoor billboard advert anywhere in Nigeria. 

Below is the cost of billboard advertising in various states in Nigeria. 

Billboard Advertising Cost in Lagos

Lagos State is Nigeria’s most commercialized state. Lagos state has the highest number of billboard advertising placements than other states in the country. 

The cost of billboard advertising in Lagos state can be between N200,000 to N3 million based on the above-mentioned factor. Also, leasing an advert space in Lagos can cost between N1.5 million to N3 million depending on the location. 

Also, the cost of putting up or renting a billboard advert in Lagos can be higher if it is a digital billboard. The cost of billboard advertising in Lagos prime areas like Ikeja, VI, Lekki can cost about N3 million for three months. The above-listed locations are good and best for billboard advertising in Lagos state. 

Cost of Billboard Advertising in Abuja 

Abuja being the state capital of Nigeria is also witnessing some of the highest Billboard Advertising in Nigeria. The cost of billboard advertising in Abuja is cheaper compared to Lagos state. 

A billboard advert in Abuja prime areas like Wuse, Maitama Garki cost about N2 million to N2.5 million for the duration of 3 months. The area states are the best place to place adverts in Abuja. The cost depends on the variables aforementioned. 

Billboard Advertising Cost in Portharcourt

The cost of placing billboard advertisements in Portharcourt is also high. This is due to the industrial and commercial activities in the oil-rich city. 

Few places in Portharcourt are viewed as best for placing billboard advertisements. These areas are Ikwere road, Aba road, Ada George, and Airport road. These areas are high target areas in Portharcourt. It costs around N2 million for the duration of 90 days. 

Billboard Advertising Cost in Kano

Kano state is a commercialized area in the Northern part of Nigeria and as such, it’s the best place for mounting billboards. The best billboard placement areas in the state include Kano metropolis, Dala, Fagge, Gwale, Kano Municipal, Nasarawa, and Tarauni. 

The cost of billboard advertising in Kano is just like that of Lagos and Abuja. It costs around N2 million for those high target areas we mentioned. The price may be low in less remote areas. 

Billboard Advertising Cost in Enugu

Enugu is a good place to place your advert. The best places for advertising in Enugu State are Ogui road, Otigba junction, Holy Ghost e.t.c. 

On a general note, the cost of billboard advertisements in Enugu State is around N1.8 million for the duration of 90 days.

Conclusion

We examine the expenses for billboard advertising placement in Nigeria. We only examined the significant areas of the state. This will give you a view of the cost of billboard advertising across Urban areas of the country. 

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