Shoes are an important accessory that complete and compliment an individual outfit. Everyone needs one form of shoe for their everyday activities, like to go to weddings, church, school, work, and other formal and informal events.
Starting a shoe manufacturing company can be a tough one but it also has the potential of making you a lot of profits. The competition in this business is stiff but it is flexible and if you know what you are doing, you can actually break into this market, all you need is hard work and dedication.
Let’s go through the important processes on how to start a shoe manufacturing company:
1. CONDUCT A MARKET SURVEY
When you want to start a shoe company, it is important to know the type of shoes that will appeal to customers, the brand competitors are selling and their prices, and also what you intend to sell to your target market. It is also important to know if you want to start your business from home so as to checkmate expenses or decide if you just want to go ahead and establish. Having all this knowledge first hand will help enhance your marketing efforts.
Read Also: How to Start A Profitable Denim Company
2. A SHOE DESIGNER TO LEARN FROM
What this means is that you should get someone who is into designing shoes and learn from him/her. You can go online to make your search easier and locate one, learn how to design trendy and fashionable shoes that can sell in today’s market. Note that, this will come at a price so be prepared.
3. REGISTER YOUR COMPANY NAME
This means selecting a name for your shoe company, getting a logo, and obtaining a vendor’s license and approval from your country or city administrative officer. This will enable you to run and manage your company as a legal entity.
4. SECURE A LOCATION
Here, you have to get a space that will be able to accommodate your workers and your machinery and other equipment for the production of your shoe. Whatever location you secure to make sure it is in town and in the range of your budget.
5. FIND A MANUFACTURER/SUPPLIER
In this stage, you will need to get in contact with as many suppliers and manufacturers as you can, so as to choose the one that offers you the lowest unit cost and design the type of shoes you want to your specifications.
6. SET PRICES AND ACCOUNT
To get this done, you need to first set the right price for your shoes both online and offline and then to obtain a business account through your bank to accept online payment through online orders. In all, make sure that the prices you decide to cover your production cost and that it is affordable for your target market.
7. MARKETING AND ADVERTISING
When you are done with your production, the next thing to do is to start marketing and creating awareness for your brand. You need to advertise your shoe in the local print newspaper and different trade publications, you can also place ads in men and women’s fashion magazines so that customers from both sexes can easily assess your product.
Get in touch with independent retailers in different locations and offer them a certain percentage of your profits if they assist in marketing your shoe to their buyers.
Create a website for your shoe line or get a web designer to help you build a suitable site where you can upload pictures of your finished product and their prices. Also, contact several search engines like google.com and Wikipedia and submit your website to them so that the name of your site will come upon the first or second pages of their search engine anytime customers searches for shoes. Read Also: Reasons Your Business Need an Online Presence
And that’s all there is to it. The processes to get started and to create a successful shoe line.
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