Top 10 Important Digital Marketing Skills to Acquire

As a digital marketer, there are related digital marketing skills that you need to acquire so as to help stand out. Don’t just fold your arm sticking to what you know and ignoring the latest digital marketing trends that are popping out. We have outlined some of the Important Digital Marketing Skills to Acquire in Nigeria. make sure you read diligently each of the skills provided and work with them.

Top Important Digital Marketing Skills to Acquire

With the high demand for digital marketers in this age where technology has been adopted across all business spheres, it is paramount that as a digital marketer acquire some digital marketing skills that will make you consistently remain relevant.

Below is a list of digital marketing skills you need to pay attention to and begin learning. Perhaps you are wondering, is it really necessary?, Read the Reasons Why You Should Learn A Skill Today

1. Web Data Analytics

As a digital marketer, web data analytics is one of the most important Digital Skills to Learn so as to improve your worth in the industry. There are various analytics tools available that you can learn such as Google Analytics, Webmaster Tools, and Hotjar.

These tools are known for providing the abundance of customer data that you as a marketer will work with to track, access, and analyze data so as to make informed marketing decisions.

2. Email Marketing

Email marketing cannot be undermined in modern marketing tasks and that is the more reason you need to train yourself in an email marketing campaign. With email marketing, you can reach your audience by simply sending a commercial message using email.

It has proven to be an excellent digital marketing technique and also a key player in any marketing strategy and needful digital marketing skill for digital marketers to possess.

3. Content writing

Another Important Digital Marketing skill to Acquire in Nigeria is content writing, also known as content marketing. It is needful for a digital marketer to be a master content writer, communicating with the target audience via engaging, meaningful, relevant, and consistent content to attract and retain the target audience, thereby, resulting in profitable customer action. Writing quality content about your product or services is a great digital marketing skill you need to possess.

4. Brand Storytelling

Brand Storytelling is another Digital Skills to Learn peculiar to digital marketers. A digital marketer should be able to tell compelling storylines about their business and products. Brand storytelling has proven to be an effective strategy to increase brand awareness and loyalty among consumers.

Also, it goes beyond the description or narrative text you write about your product or service but to let them know in complete tidbit leaving no detail out.

5. Search Engine Optimization (SEO)

You want to be an on-demand digital marketer, you should consider Search Engine Optimization as one of the Digital Skills to Learn. SEO is a marketing strategy focused on growing visibility in search engine results meaning that your ability to be found on the internet by those who search for you or related services and products you provide.

SEO is quite a complex process that involves both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines such as Google, Bing, and Yahoo.

6. Search Engine Marketing (SEM)

Taking us further as we continue to provide you with Important Digital Marketing Skills to Acquire in Nigeria is yet another important skill which is Search Engine Marketing (SEM). This is in similitude to SEO however, this one is paid for.

As such SEM is a method of digital marketing that uses paid search ads to generate more web traffic through desktop or mobile web search. SEM skill is important for all digital marketers and to effectively manage SEM, you need to continuously monitor, test, tweak, optimize, and learn.

7. Social Media Marketing

Social media marketing is an essential and non-optional Digital Skill to Learn. As a digital marketer, you can’t shy away from social media marketing because it has become one of the most powerful tools in the modern marketing industry.

To effectively use this social media marketing, you need to develop be a master of unique copywriting, color psychology, analytics, and visual marketing. More than half of the world’s population is on social media and that is the reason why you need to harness this platform to boost your sales.

8. Website Design (HTML/CSS/Wordpress)

A digital marketer looking to succeed and stay long enough in the industry should not shy away from website designing. You should at least have a basic web design skill like HTML/CSS or even WordPress and is a unique digital marketing skill that will enhance your marketing capabilities.

9. UI/UX Design Skills

UI/UX Design Skills is not left out among the Important Digital Marketing Skills to Acquire in Nigeria. a modern-day digital marketer needs to also possess this skill and be aware that UI and UX are different skills but they go hand in hand and give you an edge if you are good in both alongside web design.

10. Digital Marketing Automation (DMA)

Digital Marketing Automation coming last among the Digital Skills to Learn as a marketer does not mean you should ignore it. In fact, it is non-negotiable, it is imperative to possess DMA skills when most businesses in these days and age rely heavily on automation.

There are tons of DMA tools such as HubSpot, Buffer, Marketo, Pardot, etc. that you can work with to enhance your business.


I believe you have learned something new on Important Digital Marketing Skills to Acquire in Nigeria as well as the vital skills that you as a digital marketer should possess.

It is imperative that you continue to train and re-train yourself because technology continues to advance and change, you also must do the same to remain relevant in the industry.


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