The European champion, Liverpool FC has just signed a lucrative kit deal with Nike and the deal is said to be the best deal ever in English premier league as the club co-owner, Lebron James celebrates the stunning deal on Instagram.
What great news for the club to start the new year. Liverpool FC is one of the most decorated clubs with trophies in Europe top 5 leagues after his 2019 success. The Jurgen Klopp team won the UEFA champions league, UEFA Super Cup and the Club World cup. The only English club to achieve the feat after Manchester United.
The new deal was announced by The Red on Tuesday, and a report has it that it is the most lucrative kit deal in EPL history, close to overshadowing the Manchester United’s $98 million yearly contracts with the same Nike. Thanks to the club’s recent success and achievements.
This new deal means that the EPL ring leader will announce the deal in June when their partnership with New Balance will come to an end after years of service. “As a brand, Nike reflects our ambitions for growth,” “We look forward to working with them to bring fans new and exciting products.” Said Liverpool’s managing director in an official press statement.
According to the report gathered from The Independent, the new deal will overshadow the club’s $59 million current deal with New Balance, and it will equally better Manchester United’s annual $98 million deal, hence, making it the most lucrative in English Premier League history.
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James, who owns a 2% share of the club wrote on his Instagram page; “YNWA,” alongside a heart smiley and Liverpool badge. Remember that “YNWA” is an acronym of “You’ll Never Walk Alone,” the club’s motto. Liverpool sit comfortably at the top of the EPL as it goes 19 games unbeaten.
What’s more, it was reported by CNN that New Balance had alleged that The Red are in gross violation of its $52.6 million per year contract they are having with them by switching over to Nike. New Balance further contends that the terms of their deal enable them to renew if they are willing to match any other interested parties’ offer.
However, Liverpool counter-argued that Nike offered them more in terms of marketing and potential power distribution than what New Balance offered, and the court didn’t hesitate to rule in Liverpool FC favour.
Liverpool’s managing director and chief commercial officer, Billy Hogan said in a press statement that he made, “Our iconic kit is a key part of our history and identity. We welcome Nike into the LFC family as our new official kit supplier and expect them to be an incredible partner for the club, both at home and globally as we continue to expand our fanbase,”
He further stressed that “As a brand, Nike reflects our ambitions for growth, and we look forward to working with them to bring fans new and exciting products.”