Want to know the effective ways to sell on WhatsApp? This post comprises of 15 tips on how to make sales through WhatsApp. Many have been using WhatsApp instant messaging app to drive their business ideas.
Someone that already has a company can adopt a sales approach by WhatsApp to increase sales while those who do not have can start right from the application.
Does it actually work? Certainly, yes. But not by magic.
In this article, we will talk about using WhatsApp as a sales tool, bringing valuable tips for you to prepare a strategic plan and get your business off the ground.
You’ll find out what you need to get started, how to approach a customer via WhatsApp, how to get organized, how to advertise through WhatsApp to get closer to the audience and more, much more.
This is a complete guide for you to sell using your cell phone. Interested in this learning? So, have a good reading!
Why sell through WhatsApp?
WhatsApp is the smartphone app most used by people across the globe, It is used for chatting, having fun, but also doing business.
You can chat with customers and suppliers, make audio or video calls and also close sales through WhatsApp.
Considering that the number of active smartphones in the country exceeds that of inhabitants, it is no small feat.
With so many people using the app and doing it in a variety of ways, why miss the opportunity?
If you already have your own business, you can attract new customers who prefer to trade on the platform.
If you are planning to open one, you can even validate the idea there, making the first contacts, studying the market and optimizing the strategy.
The truth is that there is no lack of reasons to bet on sales through WhatsApp. You just can’t do it in an amateur way, without planning.
So, now let’s check out the 15 best tips on how to sell on WhatsApp, you too can do well selling on the app.
1. Use WhatsApp Business
WhatsApp Business is a version of the app aimed at companies, especially individual and smaller businesses.
It has a series of cool features for you to sell more, starting with the possibility of using your phone number for registration.
It may seem like a silly thing to do, but it makes a big difference for customers who are already in contact with you i.e those on your contact list.
With a business profile, the user who talks to you knows that he is talking to a company. This requires your attention when filling out the profile, as it works like a business card.
In addition, you have a different interface, including automatic message suggestions as a reply, something like “Hello! How can I help you?”.
Another cool feature is metrics, which are always important for a sales strategy. The metrics show the numbers of messages sent, delivered, received and read.
It also has tags to mark customers with information such as “payment pending” or “order finalized”.
Anyway, it is worth trying everything it offers, even to seek greater professionalism for your business.
2. Don’t forget to ask your customers for authorization
This point is very important. There is a limit between the disclosure of your business and the invasion of the potential customer’s cell phone.
Never send an unauthorized message. That is, for a recipient who did not accept to receive this type of communication previously.
This tactic tends to be a shot in the foot. It can negatively affect ones sales as the user can see it as annoying and in this case make a screenshot and report you on social networks, which would be bad for business reputation.
For that reason, buying lists of numbers is a bad idea because some people resort to this because they want to sell quick and have new customers.
3. Organize your customers
You will not be able to make sales through WhatsApp without organization. Imagine an extensive list of contacts, perhaps with 100, perhaps 500 different names and numbers.
Finding the contact you would like in this mess will be like a needle in a haystack, no doubt.
A good practice is to rename contacts according to the stage of the relationship with your business. This helps to group those you sell to most often and those that are just once in a while.
Whatever your organizational strategy, the most important thing is that you can create a system that facilitates your work, in addition to not leaving any customers waiting for an answer.
4. Use broadcast lists, not groups
Creating a group on WhatsApp is something that would only interest you, not customers, therefore, it is not a good strategy.
As you may know, a group brings together users interested in a particular subject, enabling the exchange of content between them on the topic in question.
It is not something that applies to a company, therefore. Unless it’s to gather users with complaints about your business – and that’s not what you want, right?
So, what should you do when you need to send the same message to multiple users?
Forward one by one? Certainly not. In addition to being laborious, it also informs that the content was forwarded and not personalized for that client.
The tip is to use transmission lists. It’s very easy: you create the list, select all the contacts you want to put in it and that’s it! Just write the message and send it.
It serves, for example, to announce the arrival of new products or announce promotions.
Important: when using the list, the conversation with each user takes place in an individual window. That is, if someone answers, only you will receive. Isn’t that cool?
5. Create a message schedule
Like any business, when selling through WhatsApp, you will have potential customers in the most varied stages.
There will be those who didn’t even know your company until recently. Others who have heard your name as an indication of friends and are ready to buy too.
And also loyal consumers, who maintain frequent contact with you and are always ready for a new purchase.
Each of these stages corresponds to a stage in your business’s sales funnel. As such, it deserves a specific approach.
It means saying that you can’t just send the same message to everyone.
It is necessary to respect its particularities and, mainly, the moment of the relationship with your business.
So, in a very practical way, have a message schedule. It should be an instrument that predicts when and how to approach the customer as he enters and advances through his funnel.
Getting it right in this way greatly increases the chance of helping the customer move to the next level, getting closer to the purchase.
6. Offer content
You are not prohibited from sending advertisements through WhatsApp, quite the contrary. Just don’t restrict your strategy to that.
Increasingly, the content offering is advantageously replacing the ostensible sales approach.
This means that playing the conventional seller, who focuses on trading at all costs, has little chance of giving good results.
Sending tips related to the items you sell can be a powerful content marketing action.
If you sell clothes, for example, you can present your contacts with quick tips for folding and storing without wrinkling.
Do this in both text and video format and see how it helps with customer engagement. Even if it is just a forwarded message, if it has value to the user, you get a few points with it.
When closing a deal, it may be decisive for him to choose you and not the competitor.
7. Use WhatsApp Web
As good as your typing ability on your cell phone is, there is no reason to dispense with a facility like WhatsApp Web.
This is a service that allows you to open and manage the application through a window in your internet browser, on your computer.
It is much simpler to follow conversations with customers, send and receive files, without having to keep your smartphone in hand.
To use WhatsApp Web, click here.
8. Build your audience via Instagram and Facebook
If your target audience is very connected, why limit your sales strategy to WhatsApp?
There are plenty of good reasons for you to use social media to achieve even better results.
At a minimum, a profile on the channels most visited by your audience serves to disclose your sales contact number.
But more can be done. Use Instagram to present photos of the products you sell, remembering that this is a network with great visual appeal.
It is also worth building a fan page on Facebook to post news and interact with the audience, answering questions and promoting promotions.
With creativity and intelligence, you explore the best of each platform and optimize your sales plan through WhatsApp.
9. Capture the WhatsApp number with digital reward
Do you remember what we talked about in item 2 of our list of WhatsApp sales tips?
Yes, it was about not sending messages without authorization. But how, then, to grow your list of potential customers?
An excellent strategy is that of digital reward. That is, offering something in exchange for contact and beginning of the relationship with your business.
It works like this: you create an attractive material, like an e-book, and condition the download of it to the user’s cell phone record.
If it is really content of interest to your audience, they will accept the offer. And as soon as you leave the contact number on your form, you become a lead and enter your sales funnel.
Thereafter, it is another potential customer that must be nurtured with relevant information, which stimulates their desire to purchase.
10. Create a sales campaign
Don’t be afraid to sell. Just know how to do that. At first glance, it may seem like a strange tip, but let’s explain.
Perhaps for fear of being invasive, WhatsApp entrepreneurs are sometimes uncomfortable creating a short sales letter and passing it on to contacts.
Understand that if you get the message right, using persuasive language, your sales campaign has everything to be well received.
Exalt the differentials you offer and win the customer leaving in your mind the certainty that you are the best option for your consumption need.
Read Also: Proven Ways How to Make Money on Instagram
11. Use and abuse mental triggers
Mental triggers are a technique for convincing the user, touching on aspects considered key to their decision-making.
It can, for example, be the trigger of scarcity, which leads the customer to make the purchase before the product runs out.
Or that of urgency, which induces you to act immediately so as not to miss an opportunity that seems to be unique.
Whatever your strategy, the secret is knowing how to deal with the client’s emotions and get him out of his comfort zone.
12. Enjoy WhatsApp status
If you are an Instagram or Facebook user, you may have seen the Stories feature.
It is nothing more than a publication that is only available for 24 hours, with limited viewing time.
What many people still don’t know is that they can do something very similar on WhatsApp. In the case of the app, the functionality is called status.
You have been looking for how to sell on WhatsApp then why not take advantage of the status space to publish something that catches the attention of your network.
That way, anyone who has your number in the phonebook will be able to see your message. It applies, for example, to advertise a promotion or announce new products for sale.
13. Use a professional number
Let’s get straight to the point: don’t use your personal number to make sales through WhatsApp.
As much as you have a well-known number, with several contacts in the application, having a new one exclusively for business is much more professional.
Not to mention that, in this way, you can determine rules of contact with your company, such as with respect to the time.
Just inform that that number is only active during the business period, for example. And since it serves to sell through WhatsApp, you can inform that it is not used to receive calls.
14. Create a direct number link from your WhatsApp and post it on your website and social networks
We already spoke briefly about this tip in item 8, but it is worth exploring the subject further.
After making sure that you have a unique number for the business, try to spread it to as many people as possible.
A practical way to do this is to generate a link that, when clicked, sends the user to the page where they add their contact.
To do this, use the following address, replacing the zeros with your number, with the DDD: http://api.whatsapp.com/send?1=en&phone=550000000000.
Okay, just spread it now!
Taking advantage of social networks for this is a mandatory task, but don’t limit yourself to Facebook and Instagram.
15. Establish a work routine
Finally on how to sell on WhatsApp, this is the point where many people fail within a WhatsApp sales strategy.
The problem may be precisely the lack of a strategy. We are talking about a business profile that is of great interest to self-employed and even informal professionals.
They are people without a physical company, who often work at home. None of this is a problem for anyone who takes WhatsApp sales seriously.
As it is your job, you need a routine and fit all daily activities into it. Having a well-defined work schedule, for example, is essential.
As you are going to use a professional number, disclose that it will be active from 8 am to 6 pm, for example, and only use WhatsApp during this period.
Also, know when is the best time to contact your customers and to send advertising on WhatsApp.
As you get to know your customers better, you avoid common mistakes, such as posting offers at lunchtime or when the customer hasn’t even woken up.
For your business to work, every detail counts. And that is why you need to have a well-organized routine, including order deliveries that you close over the phone.
Create landing pages to capture leads with Klickpages
So, are you ready to get your hands dirty and get your idea off the ground? To offer the digital reward that we talked about in item 9, you can’t just worry about the material you’ll make available.
The acceptance of the offer by the user depends a lot on a powerful, well-built landing page, attractive to click.
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