How to Advertise Your Business on Facebook in Nigeria

The social media platform has become the new normal for digital marketing in modern business. Many businesses are harnessing the possibility social media platforms present to reach more audiences and engage more prospects. Among the numerous social media platforms available, Facebook is the best social media platform where businesses advertise their business. That is why we have compiled in this article How to Advertise Your Business on Facebook in Nigeria.

How to Advertise Your Business on Facebook in Nigeria

Facebook is one of the popular social media platforms where many businesses run their adverts because of its large audience of over 2 billion subscribers. Again, you wouldn’t spend much to advertise your business on Facebook but with just a token you can popularize your ad on the platform.

So, if you are interested in On How to Advertise your business on Facebook, below are seven (7) basic steps that are highlighted for you.

1. Create a Facebook Business Page

The first step On How to Advertise on Facebook is to create a Facebook business page. Facebook page is created free without any charge and you can create as many as you want. You can promote your business or products on the Facebook page is by posting status updates, links, event announcements, comments, photos, and videos.

That is to say, if you don’t have a Facebook business page, go and create one through your Facebook account.

2. Define Your Marketing Objective

The next step in How to Advertise Your Business on Facebook in Nigeria is to define your marketing objective. Facebook makes provisions that will help you define and reach your desired marketing goals.

As you begin to fill in your details, you will be asked to include some questions about your business that will guide Facebook to help advertise your products or services to the appropriate audience and also what they need to do. More so, your marketing goals tend to change as your business expands.

3. Set your Preferred Target Audiences

As we continue to inform you On How to Advertise your business on Facebook, the next tip on our list is to set your preferred target audience. This step is crucial for a successful Facebook Ads campaign because it will make your advert purposeful and yield needed results as it is displayed to the appropriate audience that is perceived to need your products or services.

Interestingly, whatever your niche is, Facebook offers a wide range of targeting options that will help you find the right niche. In order to achieve this, Facebook makes use of the audience’s personal attributes such as demographics, location, interests, and behaviors to present the right advert on their timeline.

4. Select Platforms and Placements

As you go further on How to Advertise Your Business on Facebook in Nigeria, the next task to perform is to select platforms and placements where your business campaigns will be displayed.

This is another reason why you should make use of Facebook for your social media marketing campaign because your adverts are not only limited to Facebook but it is also displayed on other platforms affiliated to it such as Instagram, and Messenger.  So, make sure you let Facebook show your adverts on other platforms to expand your reach.

5. Set Your Budget and Schedule

Budget is important before carrying out any task and that is why setting your budget and schedule is one of the important tasks to perform as we continue to provide you with details On How to Advertise your business on Facebook.

You should decide how much money you want to spend on your Facebook ad campaign. Also, you can choose your plan be it a daily or lifetime budget. Next is to set the start and end dates if you want to schedule your ad in the future, or you can decide to place it live immediately.

6. Create your Facebook Ads

As we gradually approach the end of our discourse on How to Advertise Your Business on Facebook in Nigeria, the next step is to create your ad. This can be done by choosing the right title or text copy and using the right image. Also, you need to provide a website URL (your website link) where users will be redirected when they click on your ad.

Make sure your ad is colorfully designed and includes images that catch the attention of your prospective audience. Also, make sure you write about your business on the image you advertise so that your prospects can read and be informed as much as you need them to be. Lastly, ensure you use the right image size which is 1200 x 628 pixels so that your ad creatives can optimize on every screen.

7. Review and Launch Your Ad

The last and final step On How to Advertise your business on Facebook is to review all the preceding steps before you finally hit the launch button. The reason has been that you have to be sure that you have entered every detail correctly and appropriately void of any mistake and error.

Once you are sure that you have completed appropriately steps 1 – 6 above, you can go ahead to launch your Facebook ad.

However, Facebook ads are reviewed to make sure it is in line with Facebook Ads Policy before approval. You will be notified once your ad is approved, you can start tracking your ad performance from Facebook’s Ads Manager.


Having read through the article up until this place, we believe that you have learned something new on How to Advertise Your Business on Facebook in Nigeria.

We trust that you will not just pass by but read and enact these principles in your next Facebook ad or make necessary adjustments if you spot an error after reading this article.

We wish you the best in your business endeavors and hope you enjoy reading through. We will love to hear from you by giving us feedback.

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